SARITA HANDA’ launched its luxury collection of home linen and fabrics in India. The brand spells grace, assurance and uncompromising quality.
With her innate sense of style and an extremely keen eye, Sarita Handa has achieved International recognition for her innovativeness and design. The legacy continues with Suparna, Sarita Handa’s daughter, seamlessly following in her mother’s footsteps. With a degree from FIT New York, a stint with well known American retailers like Ralph Lauren Home and ABC Carpets & Home and learning from her mother, she has brought her own flair to their existing establishment.
Together, they have travelled the world discovering designs and techniques through old artifacts and textiles found in museums, library collections and little known country markets. Since the establishment of its business in 1992, ‘SARITAHANDA’ has focused on its key strengths — design, innovation, exquisite detailing and quality workmanship.
The company’s design and manufacturing arm sells to major retailers around the world; Pottery Barn, Macy’s, Zara Home and Bloomingdales to name a few. The brand has also been able to establish an international presence by designing and marketing a complete collection that was a part of the promotion of the Julia Roberts starrer ‘Eat Pray Love’.
In addition to the bedding and fabrics collection, ‘SARITA HANDA’ has also brought to India a beautiful range of Merino Wool blankets from Brun de Vian-Tiran, who have been manufacturing natural blankets for over 200 years in France.
The bath section not only has plush Egyptian cotton towels, matching bathmats and bathrobes from Turkey, but also exquisite bath products from the French brand Lothantique’s ‘Amelie & Melanie’, which ‘SARITA HANDA’ has introduced for the first time in India. The range includes bath oils, soaps and incense sticks formulated using natural elements and ingredients to offer the most enduring fragrances.
- The seamless blend of art in textiles and decor to celebrate the uncommon beauty of common things has been an underlying design principle that Sarita Handa abides by. For more than 2 decades the company has been a unique platform for artistic expression in textiles. Throughout history, painters have been influenced by artifacts and art of other cultures. African tribal art has played an influential role in the history of European Art. Foraying further into the revival of ancient art and mixing it with modern decor design sensibilities, Sarita handa debuts African Modern, an ode to the African Tribal Art seamlessly blended with the minimal chic aesthetics of modern home decor. Read more
- 2019 is almost upon us and with new season setting in soon, we bring you the key home decor trends for 2019. From planning laid back Sunday brunches to fun Friday evenings, 2019 is about form and function. The home furnishings designs celebrate designer details with the craftsmanship of artisans and their traditional skills.
- From textile inspired wallpapers to intricately crafted bedding, here are 5 key trends that are set to liven each space and product: Read more
Originally published at https://saritahanda.com.